This is a half day workshop at your office that is conducted in-person by Sage.
The Goals of the Workshop:
- Educate concerning what it takes to build a strong web presence
- Get everyone speaking the same language
- Sage will coordinate, administer and execute a personalized, interactive workshop for your organization.
Elements of the Workshop:
This customized workshop can go in many different directions depending on the specific outcomes desired.
Before the workshop we will agree on an itinerary of specific items to cover.
There are many different possible ways a workshop like this can go and what topics could be discussed.
Possible ideas for overview discussion include:
- Search Engine Optimization – what is it and how you harness it.
- Paid Search – When you should consider buying listings on the search engines.
- Statistical Analysis – What is important to measure.
- Social Media – How businesses are using it for their benefit.
We then will likely want to discuss specific areas of your web site:
- How does your site rate from a search engine perspective.
- How to use usability to get more from the traffic you already have.
- What you can do to get more from your online presence.
Then we will want to define what needs to happen next:
- What are the most important next steps for your Web marketing strategy.
- How do you align your company culture with the available online promotional tools.
- How do you specifically accomplish the goals you are looking to achieve.
This is often how a workshop goes when I’m presenting. This format gives you education and specific, actionable items for your next steps.
This one workshop won’t solve all your online problems. It is designed to:
- Define the environment
- Define your position online
- Define the hierarchy of next steps
More about Sage Lewis:
Since 1999, Sage has taken a great deal of pride in cultivating and maintaining his expert status in the Web marketing industry. His online expertise has provided rich content to industry leading websites such as SearchEngineWatch.com as a Link Expert Columnist; ClickZ as a Search Marketing Expert Columnist; and Search Engine Guide as an SEO Video Columnist.
Sage is also the President of SageRock Inc. — a leader in Web marketing for over 10 years offering search engine optimization, paid search, social media and analytics. The firm has been recognized four separate years as a leading Search Marketing provider both by Marketing Sherpa and NEOSA.
Fee:
$1500 for up to a 4 hour customized workshop, plus travel expenses.
