Analysis

SageRock Workshop: Google Analytics 101

Links we covered in the session: Analytics Blog: Improvements coming to the Google Analytics desktop UI Campaign URL Builder — Google Analytics Demos & Tools This Google Analytics 101 session will walk you step by step through your Google Analytics account and show you how to make sense of the key, overarching reports and metrics. Learn how to install […]

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Landing Page In A Box Series – Session 2

This entry is part 2 of 4 in the series Landing Page In A Box

This entry is part 2 of 4 in the series Landing Page In A BoxIn this session we are going to continue looking at this article: 12 Tools That’ll Help You Build a High Converting Landing Page And then we’re going to begin to look at how to make a landing page. Next time we […]

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Marketing Plan In A Box: Session 4 of 8 – USP

This entry is part 4 of 8 in the series Marketing Plan In A Box

This entry is part 4 of 8 in the series Marketing Plan In A Box Today we’re discussing your unique selling proposition and pricing strategy. Homework: come up with a unique selling proposition for your business. And here is the content again on Friday: Some resources we used in the session: Unique selling proposition – […]

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SageRock System – Track people, by name, moving through your Web site.

This is how the class will break out: 9:00 News from the Marketing World *Apple Approves An App That Blocks Ads In Native Apps, Including Apple News *Marketing Firm Fires Employee Whose Photo of a Co-worker’s Child Sparked Flurry of Racist Jokes *LinkedIn to Pay $13 Million in Spam Settlement 9:15 New Tool of the […]

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SageRock System: Native Adverting

9:00 News from the Marketing World 9:15 New Tool of the Week – Clicky – a new way to track stuff. 9:30 This Week’s Special Topic – Native Advertising – this is the future of advertising.

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Summer Digital Marketing Workout – Google Analytics 2 of 2

This entry is part 2 of 7 in the series Summer Digital Marketing Workout

This entry is part 2 of 7 in the series Summer Digital Marketing WorkoutWe’re going to finish up our two part series of Google Analytics within our overall 8 week summer digital marketing workout here. https://support.google.com/analytics/answer/1033867?hl=en  

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Summer Digital Marketing Workout – Google Analytics 1 of 2

This entry is part 1 of 7 in the series Summer Digital Marketing Workout

This entry is part 1 of 7 in the series Summer Digital Marketing WorkoutWe are a  firm believer in trying to make our marketing sessions as useful, interesting and fun as possible. To that end we’ve got a fast-paced digital marketing workout planned for you in June and July. There will be four different areas […]

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Landing Page Optimization – Part 4

This entry is part 7 of 7 in the series Landing Page Testing

This entry is part 7 of 7 in the series Landing Page TestingToday we review our results at CrazyEgg and then we look at using InstaPage for making really cool and easy landing pages.

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Landing Page Optimization – Part 3

This entry is part 6 of 7 in the series Landing Page Testing

This entry is part 6 of 7 in the series Landing Page TestingThis week we are going to look at a variety of tools to help you optimize your landing pages. These are the sites we looked at today: Why You Don’t Need a Usability Lab UserTesting: Usability Testing Made Easy | UserTesting Cross Browser […]

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Landing Page Optimization – Part 2

This entry is part 5 of 7 in the series Landing Page Testing

This entry is part 5 of 7 in the series Landing Page TestingThis week we are going to look at tips and techniques for making your landing pages successful. We’ll be reviewing the tips in the article: 101 Landing Page Optimization Tips | Landing Pages: Build, Publish & Test Without I.T. Next week we will […]

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Landing Page Optimization – Part 1

This entry is part 4 of 7 in the series Landing Page Testing

This entry is part 4 of 7 in the series Landing Page TestingLanding page optimization is often the biggest transformation for your conversion rate. We’re going to spend the next few sessions looking at this topic. Next week we will look at strategies

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Reporting That Matters – Part 3

This entry is part 3 of 3 in the series Reporting That Matters

This entry is part 3 of 3 in the series Reporting That MattersToday we’re going to put it all together.

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Reporting That Matters – Part 2

This entry is part 2 of 3 in the series Reporting That Matters

This entry is part 2 of 3 in the series Reporting That MattersWe’re going to continue our journey down the reporting path. This week we are going to look at the plans we have and then pull measurable data points from the plan.

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Reporting That Matters – Part 1

This entry is part 1 of 3 in the series Reporting That Matters

This entry is part 1 of 3 in the series Reporting That MattersToday we discuss how to set up a marketing plan so you can effectively know what to measure. Next week we are going to look at the plans we have and then pull measurable data points from the plan. How to Create a […]

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Google Analytics Certification – Part 5

This entry is part 4 of 4 in the series Analytics Certification

This entry is part 4 of 4 in the series Analytics CertificationToday we finish up with Custom Reports and Admin

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Google Analytics Certification – Part 4

This entry is part 3 of 4 in the series Analytics Certification

This entry is part 3 of 4 in the series Analytics CertificationToday we continue on with Behavior and work our way down the remainder of the left side navigation. Next week we finish up with custom reports and admin.

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Google Analytics Certification – Part 3

This entry is part 2 of 4 in the series Analytics Certification

This entry is part 2 of 4 in the series Analytics CertificationToday we start with the Acquisition area of Google Analytics. Next week we’ll continue with Behavior. Here’s this week’s session:    

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Google Analytics Certification – Part 2

This entry is part 1 of 4 in the series Analytics Certification

This entry is part 1 of 4 in the series Analytics CertificationToday we move through the Audience aspects of Google Analytics. Next week we’ll move on to Acquisition.

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What works in Internet Marketing Today – Part 8

This entry is part 7 of 7 in the series What Works Today

This entry is part 7 of 7 in the series What Works TodayToday we are going to finish up the series of What works in Internet Marketing today. This is: Session 8: Tracking tactics part 2.  

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What works in Internet Marketing Today – Part 6

This entry is part 5 of 7 in the series What Works Today

This entry is part 5 of 7 in the series What Works TodayTracking tactics. In this session we’re going to discuss how to track everything. We talked about call tracking and Google Analytics. Next week we will talk about social media tracking.  

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