Strategy

How To Start A 501(c)(3) Nonprofit

This video is how I went about setting up a 501(c)(3) Nonprofit. While there is a decent amount of paperwork, I feel that this a very doable process. Below the video are the links I referenced in the video.   Business Search Business Services https://bsportal.sos.state.oh.us/(S(hthzzokjk4gxrtzonqsumw5j))/default.aspx Apply for an Employer Identification Number (EIN) Online Application for Recognition […]

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State of the Market

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Landing Page In A Box Series – Session 4

This entry is part 4 of 4 in the series Landing Page In A Box

This entry is part 4 of 4 in the series Landing Page In A BoxToday we’ll take a look at Unbounce  

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Landing Page In A Box Series – Session 3

This entry is part 3 of 4 in the series Landing Page In A Box

This entry is part 3 of 4 in the series Landing Page In A BoxToday we’re going to look at tracking conversions in Instapage. Then we’ll look at a plugin WordPress has for landing pages.  

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Landing Page In A Box Series – Session 1

This entry is part 1 of 4 in the series Landing Page In A Box

This entry is part 1 of 4 in the series Landing Page In A BoxThese are the topics we will cover in this series: Learn about the landing page tools out there. Make sure you don’t miss out on this one! Learn what makes a great landing page Learn how to drive tons of traffic […]

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The State of Digital Marketing – May 2016

AdWords is expensive Bing seems to be fading Facebook is expansive but the conversions are questionable Twitter is nebulous LinkedIn is niche with mixed results YouTube is big. But people won’t make videos Most businesses aren’t using Snapchat, Vine and Instagram… probably for good reason. Email continues to be effective. Remarketing ads are powerful to […]

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Marketing Plan In A Box: Session 8 of 8 – Conclusion

This entry is part 8 of 8 in the series Marketing Plan In A Box

This entry is part 8 of 8 in the series Marketing Plan In A BoxIn preparing for battle I have always found that plans are useless, but planning is indispensable. Dwight D. Eisenhower I am not a believer in business plans. The only time I think a business plan is a great idea is if […]

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Marketing Plan In A Box: Session 7 of 8 – Determining Success & Mentors

This entry is part 7 of 8 in the series Marketing Plan In A Box

This entry is part 7 of 8 in the series Marketing Plan In A BoxDetermining Success and Advisory / Mentor Strategy Homework: Give me last month’s statistical analysis. Make it short and simple and high level. Summarize why you think things worked. Here is the Wednesday session: Friday edition:  

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Marketing Plan In A Box: Session 6 of 8 – Marketing Materials & Promotions Strategy

This entry is part 6 of 8 in the series Marketing Plan In A Box

This entry is part 6 of 8 in the series Marketing Plan In A BoxHomework: Come up with 3 marketing strategies that you would enjoy doing and can keep up with for a LONG time. 2 strategies should PULL people in. 1 strategy should PUSH your message on them. Sites we looked at for ideas: […]

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Marketing Plan In A Box: Session 5 of 8 – Pricing and Offers

This entry is part 5 of 8 in the series Marketing Plan In A Box

This entry is part 5 of 8 in the series Marketing Plan In A BoxHomework: Declare your price for a product and tell why you priced it like that.  And come up with one potential offer. Today we’re discussing: Pricing Strategy Your Offers   Here are some resources we discussed: Pricing Strategy Pricing strategies – […]

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Marketing Plan In A Box: Session 3 of 8 – Targeting

This entry is part 3 of 8 in the series Marketing Plan In A Box

This entry is part 3 of 8 in the series Marketing Plan In A Box This session is about Demographic Targeting. The more you know about your customer the more you can align with their values, desires and needs. Homework: So the homework for week three is to make at least one demographic profile for […]

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Marketing Plan In A Box: Session 2 of 8 – Competitors

This entry is part 2 of 8 in the series Marketing Plan In A Box

This entry is part 2 of 8 in the series Marketing Plan In A Box This week we’re going to look at competitive research.

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Marketing Plan In A Box: Session 1 of 8 – SWOT

This entry is part 1 of 8 in the series Marketing Plan In A Box

This entry is part 1 of 8 in the series Marketing Plan In A Box Itinerary SWOT Competitor Analysis Demographic Segmentation https://en.m.wikipedia.org/wiki/Market_segmentation Unique Selling Proposition (USP) Pricing & Positioning Strategy Your Offers Marketing Materials Promotions Strategy There are numerous promotional tactics, such as television ads, trade show marketing, press releases, online advertising, and event marketing. Determining […]

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How I Launched A Product

This is a story on how I launched product and how you can too: We used these resources for the session: 6 Local SEO Stats Every Online Marketer Needs To Know Definitive Guide To Duplicate Research For Local SEO 10 Ways To Simplify Your Local Marketing Strategy In 2016 Your link text here. sideways-video Identifying […]

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Time Management and Collaboration Tools: Productivity Part 3

This entry is part 3 of 3 in the series Productivity

This entry is part 3 of 3 in the series ProductivityIn this session of our series on productivity we’re going to look at some tools to help you manage time and how to work together better with people.   Here are some of the tools we’ll be looking at: Slack: Be less busy GroupMe Telegram […]

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Productivity Tools

This entry is part 2 of 3 in the series Productivity

This entry is part 2 of 3 in the series ProductivityToday we’re going to look at a few different productivity tools based on the discussion we had in the last session. Here are some tools we reviewed:   Trello Tasks by main ✓ Toodledo AdaptRM, your automated time tracking tool Time Tracking Software Employees Love […]

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Time Management and Productivity Tools

This entry is part 1 of 3 in the series Productivity

This entry is part 1 of 3 in the series Productivity Today, after the news, we spent the hour talking about productivity concepts and strategies. This is a two part series. Next time we’re going to look at tools for helping us manage our productivity. Here are the sites we looked at this time: Covey […]

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7 Most Important Free Things You Can Do For Your Marketing Right Now

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SageRock System – How we move forward as a group.

Here are the notes from the show: Future show ideas: Client brainstorm and marketing plan creation. Review all aspects and make marketing plan. Tool reviews of Tools we use on a regular basis. Guests for marketing topics… seo, paid, local, self-publishing, Guests discuss their favorite tools Soft skills like body language, negotiations “5 things to […]

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What works with the Internet Today – Part 7

This entry is part 6 of 7 in the series What Works Today

This entry is part 6 of 7 in the series What Works TodayHere is the next part in our series: What Works in the Internet Today Brainstorming creative ways to implement the tactics. Part 3.

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