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Marketing Plan In A Box: Session 1 of 8 – SWOT

This entry is part 1 of 8 in the series Marketing Plan In A Box

This entry is part 1 of 8 in the series Marketing Plan In A Box Itinerary SWOT Competitor Analysis Demographic Segmentation https://en.m.wikipedia.org/wiki/Market_segmentation Unique Selling Proposition (USP) Pricing & Positioning Strategy Your Offers Marketing Materials Promotions Strategy There are numerous promotional tactics, such as television ads, trade show marketing, press releases, online advertising, and event marketing. Determining […]

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Marketing Plan In A Box: Session 2 of 8 – Competitors

This entry is part 2 of 8 in the series Marketing Plan In A Box

This entry is part 2 of 8 in the series Marketing Plan In A Box This week we’re going to look at competitive research.

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Marketing Plan In A Box: Session 3 of 8 – Targeting

This entry is part 3 of 8 in the series Marketing Plan In A Box

This entry is part 3 of 8 in the series Marketing Plan In A Box This session is about Demographic Targeting. The more you know about your customer the more you can align with their values, desires and needs. Homework: So the homework for week three is to make at least one demographic profile for […]

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Marketing Plan In A Box: Session 4 of 8 – USP

This entry is part 4 of 8 in the series Marketing Plan In A Box

This entry is part 4 of 8 in the series Marketing Plan In A Box Today we’re discussing your unique selling proposition and pricing strategy. Homework: come up with a unique selling proposition for your business. And here is the content again on Friday: Some resources we used in the session: Unique selling proposition – […]

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Marketing Plan In A Box: Session 5 of 8 – Pricing and Offers

This entry is part 5 of 8 in the series Marketing Plan In A Box

This entry is part 5 of 8 in the series Marketing Plan In A BoxHomework: Declare your price for a product and tell why you priced it like that.  And come up with one potential offer. Today we’re discussing: Pricing Strategy Your Offers   Here are some resources we discussed: Pricing Strategy Pricing strategies – […]

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Marketing Plan In A Box: Session 6 of 8 – Marketing Materials & Promotions Strategy

This entry is part 6 of 8 in the series Marketing Plan In A Box

This entry is part 6 of 8 in the series Marketing Plan In A BoxHomework: Come up with 3 marketing strategies that you would enjoy doing and can keep up with for a LONG time. 2 strategies should PULL people in. 1 strategy should PUSH your message on them. Sites we looked at for ideas: […]

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Marketing Plan In A Box: Session 7 of 8 – Determining Success & Mentors

This entry is part 7 of 8 in the series Marketing Plan In A Box

This entry is part 7 of 8 in the series Marketing Plan In A BoxDetermining Success and Advisory / Mentor Strategy Homework: Give me last month’s statistical analysis. Make it short and simple and high level. Summarize why you think things worked. Here is the Wednesday session: Friday edition:  

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Marketing Plan In A Box: Session 8 of 8 – Conclusion

This entry is part 8 of 8 in the series Marketing Plan In A Box

This entry is part 8 of 8 in the series Marketing Plan In A BoxIn preparing for battle I have always found that plans are useless, but planning is indispensable. Dwight D. Eisenhower I am not a believer in business plans. The only time I think a business plan is a great idea is if […]

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