Archive

Using 404 Error pages, updating SEO Quake and Canonical Issues

This entry is part 1 of 46 in the series Strategy Classes

This entry is part 1 of 46 in the series Strategy ClassesWe are now moving into overarching strategy. We discussed several different topics today. You can find the video here:

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Review Sites and Site Testing

This entry is part 2 of 46 in the series Strategy Classes

This entry is part 2 of 46 in the series Strategy ClassesWe look at a variety of topics today. Review sites, Facebook Places, Blekko. We covered a lot of pretty interesting topics in this class. You can find the video and class notes here:

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Discussing pagerank and internal linking

This entry is part 3 of 46 in the series Strategy Classes

This entry is part 3 of 46 in the series Strategy ClassesYou can see the complete class and links to referenced sites here:

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Where to get good directory listings

This entry is part 4 of 46 in the series Strategy Classes

This entry is part 4 of 46 in the series Strategy ClassesWe spend a lot of time looking at where to get good directory listings in this class. And then we finish up by looking at how to track ppc campaigns in Google Analytics using Google’s URL Builder. Other items include: Link building for multiple sites […]

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Twitter, +1 and Facebook Like

This entry is part 5 of 46 in the series Strategy Classes

This entry is part 5 of 46 in the series Strategy ClassesHere are the sites we covered in this class: http://www.businessinsider.com/larry-page-just-tied-employee-bonuses-to-the-success-of-the-googles-social-strategy-2011-4?op=1 http://www.google.com/+1/button/ http://www.google.com/intl/en/webmasters/+1/button/index.html Follow me on Twitter buttons: http://www.google.com/search?q=follow+me+on+twitter&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&hl=en&tab=wi&biw=844&bih=437 Tweet Button http://twitter.com/about/resources/tweetbutton Facebook Like box: http://developers.facebook.com/docs/reference/plugins/like-box/ Like Button: http://developers.facebook.com/docs/plugins/ You can see the complete class here:

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Video Archiving and RSS Feed Integration

This entry is part 6 of 46 in the series Strategy Classes

This entry is part 6 of 46 in the series Strategy ClassesQuestions we addressed this week: We have been using the google reader tool as a sort of megafeed to get seniors housing and health care m&a news from a variety of sources. Much of the content we get is a result of using our top […]

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Historical Reporting, Sharing Images, RSS Feed Ideas

This entry is part 7 of 46 in the series Strategy Classes

This entry is part 7 of 46 in the series Strategy ClassesWe covered a lot of really great topics this week. All the specific questions and the full session can be found below.

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Document Publishing & Social Media Success

This entry is part 8 of 46 in the series Strategy Classes

This entry is part 8 of 46 in the series Strategy ClassesWe discuss several fun and interesting topics today: How to best publish your documents online for maximum exposure across the greatest number of platforms. And then we look at what goes into a successful social media presence. The class and resources are below:

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Site Review, Analytics Goals & Apps

This entry is part 9 of 46 in the series Strategy Classes

This entry is part 9 of 46 in the series Strategy ClassesWe moved through several very interesting questions this week. The topics continue to get more advanced and more interesting. You can find the video, questions and resources below:

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Facebook Strategy

This entry is part 10 of 46 in the series Strategy Classes

This entry is part 10 of 46 in the series Strategy Classes  We spent the day talking about how to use Facebook marketing in an effective way.   Below is the video and the links referenced in the class.

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Youtube and Video Social Media Marketing

This entry is part 11 of 46 in the series Strategy Classes

This entry is part 11 of 46 in the series Strategy Classes8/31/2011 Today we are going to look at the power of video in the social media landscape. All of the resources are below:

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How to get people to love you on Twitter

This entry is part 12 of 46 in the series Strategy Classes

This entry is part 12 of 46 in the series Strategy Classes9/7/2011 Today we discussed the different ways of becoming a Twitter star. At the end of the session we also discussed sitemaps in Google Webmaster tools. The resources are below.

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Curated Content and Errors in Google Webmaster Tools

This entry is part 13 of 46 in the series Strategy Classes

This entry is part 13 of 46 in the series Strategy ClassesToday we are going to talk about curated content. What it means and how you can add value. We are also going to examine some aspects of Google Webmaster Tools.

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Image Search Techniques and Wikipedia

This entry is part 14 of 46 in the series Strategy Classes

This entry is part 14 of 46 in the series Strategy Classes9/28/2011 Today we take a deeper look at image search techniques. And we also look at getting involved in Wikipedia.

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Advanced Uses of Google Reader & Tracking Progress with our Tools

This entry is part 15 of 46 in the series Strategy Classes

This entry is part 15 of 46 in the series Strategy Classes10/5/2011 This week we are going to take a look at how to use some of the deeper features of Google Reader in sharing content with others. We are also going to take a look at some stats in the SageRock System Tools to […]

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Reviewing System Reports

This entry is part 16 of 46 in the series Strategy Classes

This entry is part 16 of 46 in the series Strategy Classes10/26/2011 Today we take a closer look at how to craft the reports to give you the information you are looking for.

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Facebook Notes and Embedding RSS Feeds

This entry is part 17 of 46 in the series Strategy Classes

This entry is part 17 of 46 in the series Strategy Classes11/9/2011 Today I wanted to follow up on some things I learned since last class on tying Facebook pages automatically to blog posts.

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Strategy for Rebranding and SES Chicago Update

This entry is part 18 of 46 in the series Strategy Classes

This entry is part 18 of 46 in the series Strategy Classes11/16/2011

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Different Kinds of Sitemaps

This entry is part 19 of 46 in the series Strategy Classes

This entry is part 19 of 46 in the series Strategy Classes9/21/2011

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Google Apps and Connecting Twitter to Facebook Pages

This entry is part 20 of 46 in the series Strategy Classes

This entry is part 20 of 46 in the series Strategy Classes11/2/2011

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